Marketing, Outreach, and Public Engagement Resources for Rural Transit Managers

Marketing:

• National RTAP's Leveraging Social Media: Spreading the Word and Enhancing Community Participation
• National RTAP's Marketing Transit Toolkit (includes a digital library of templates, photos, and illustrations)
• APTA's Past AdWheels Winners Archive (examples of great transit marketing)
• Best Practices and Marketing to Increase Rural Transit Ridership and Investment (unpublished research report sponsored by the Transportation Research Board)

General Communications:

• National RTAP's Transit Manager Peer Roundtable Summary 

Web-Based Communications:

• National's RTAP's Driving Your Online Presence: The Importance of Creating a Website for Your Transit Agency
• National RTAP's Best Practices Spotlight Article: Social Media
• National RTAP's GTFS (General Transit Feed Specification) Builder
• National RTAP's Website Builder 
• TCRP's Uses of Social Media in Public Transportation (Synthesis 99)

Reaching Out to Specific Populations:

• Transit Planning 4 All Toolkit for Inclusive and Coordinated Planning
• Transit Planning 4 All Tipsheet: Friendly Meetings for English Language Learners
• TCRP's Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families (Report 164)
• US Department of Justice's Tips and Tools for Reaching Limited English Proficient Communities in Emergency Preparedness, Response, and Recovery
• Engaging a Faith-based Organization Can Expand Community Outreach & Collaboration Information Brief (reaching older adults)
• NADTC's Every Ride Counts campaign (reaching people with disabilities, older adults, and caregivers)

Updated 4/12/2024